Powerful You! Women's Network

By Karen A. Teeters

How Do I Figure Out Social Media Marketing for My Small Business?

Or What do I do first? 

When I go to networking meetings and share with other small business owners my specialty of creating websites and online marketing consulting, I always get asked about  the mystery of that latest buzz word, social media marketing. They are frustrated and say things like--I have a Facebook Account but I don't know what to say and what is Twitter for--?

Get Results

Are you one of these confused business owners? Many small business owners already have a website. They may have started a blog. They might even have a Facebook profile, a LinkedIn profile and maybe even a Twitter account  but most people are clueless when it comes to having a social media marketing strategy that will actually get results-people signing up for their newsletter or even people inquiring about their services from online efforts.

Excellent Website Presence

The simple thing that I advise is not to worry about becoming an expert in all of these at once. Before you as a small business start microblogging on Facebook or Twitter or joining  business groups on LinkedIn, I recommend that you have an excellent website presence that people feel is easy to navigate with a compelling what's in it for me statement and purpose on each page. In other words, before you take all that  time to put together your social media profiles and figure out  how to word your Facebook and Twitter comments, make sure the business home you are welcoming these prospects to is professional and effective.

I guess it is obvious since I am a  a website designer and developer that I would be  aware of this  essential.  As an an avid  and enthusiastic participant in social networking myself, I do love to follow other businesses. After reading intriguing comments on Facebook or Twitter, I always link to the listed website to find out more and I am often disappointed at what I see! Maybe you have had this experience too.

Don't Make Me Think!

So many small businesses may have started their businesses five or more years ago and have not done anything new to their websites since then!  This is a huge mistake as the online strategies and opportunities are changing daily! Making sure your site design is up to date, clean and easy to navigate with  the latest information on your company is just basic today. I recently read the excellent  web usability book by Steve Krug titled Don't Make Me Think which is the perfect advice as you review each page. Make it easy and keep it updated! There is so much more than creating your basic pages. Starting a blog to set yourself up as an  authority in your field is one. Making sure each  page has a clear purpose and a call to action for your prospects is another. And making sure there is an opt in box to sign up for newsletters and to keep track of potential leads is really key and not to be overlooked.

As I explain these details to fellow business owners, I usually end up offering a free evaluation of an owner's website so that I  can make a few recommendations. Once you have a site that is going to work for you and your customers, then I offer my insights on successful blogging tips and which social networking sites would be most successful for particular businesses.

Your Website needs to be an Inviting Home

So next time you get frustrated about how to use social networking, take a look at your website first and make sure it is an inviting home for your potential new guests! That is your first step to figuring out Social Media Marketing. Stay tuned to this blog for more tips.

 For more tips on social media marketing, visit Karen Teeters' website at www.FiveStarSiteMakers.com.
  

I cured my thyroid. So can you. On September 27th, 7-8PM EST, I will be hosting a FREE Call “How I Fired Up My Thyroid” sharing my full journey of recovery from hypothyroid and Hashimoto’s Disease.
As a Certified Nutrition Coach, I will shave off the “learning years” so you get the results faster than I did…

• What you will learn on the call: 
• What were the most critical 3 things that made the biggest difference
• How I learned to assess doctors
• Why endocrinologists are helpless and so reliant on TSH and T4 alone, which is not enough…
• What other blood labs are critical
• Why today’s conventional medicine has no answers for thyroid diseases– and who does
• 2 actions steps you can implement today to start feeling better
• Find out the early-bird special for “Fire Up My Thyroid” teleseminar (via phone) coming up in October.

For details and registration: www.fireupmythyroid.com/mystory/

At the age of twenty-nine, Devrah Laval - master counsellor, facilitator, and author of The Magic Doorway Into the Divine - had a life-altering mystical experience along with a profound physical healing that awakened her to her own true nature.

Since that time, Devrah has facilitated groups and individuals to help them more fully realize the potential of their own radiant Self.

The Magic Doorway into the Divine is the quintessential guide for anyone with the courage and the heart to embark on the journey to higher consciousness. As we are being pulled in a certain direction by our souls and shedding our former traditional identity, people are finding themselves in a scary, lonely place, not knowing where thy fit any more. Devrah will offer insight, understanding and practical tools to help us through this place of chaos and confusion and out the other side into a new world of hope, love and serenity. ORDER IT TODAY: Click Here #themagicdoorway

In his follow-up to the New York Times best-selling book, The Belly Fat Cure, Jorge Cruise rethinks the way we eat. For years, fad diets and infomercials have overwhelmed us with unrealistic and unsafe methods for losing belly fat quickly. In The Belly Fat Cure Fast Track, Jorge shows us the secret to accelerating belly fat loss through the Ultimate Carb Swap. This doctor-approved, science-based solution will allow you to lose 14 pounds in 14 days, all while enjoying delicious foods like burgers, pancakes, Jorge’s Chocolate Lace Cookies, and even wine! Order your copy today and get started immediately by downloading the FREE Fast Track Menu! PLUS, you'll automatically be entered for a chance to win a Kindle! Click Here for additional details.

Conscious Leadership: Simple Strategies for Leaders Who Want Effective Results and Sustainable Success

Join us starting September 27th for 4 weeks to get the tools, support, and resources you need to unleash into the Conscious Leader in you. 

Do you want to: 

• Operate from a place of authenticity, and create effective results?
• Create a vision for professional growth?
• Foster creative problem solving?
• Create or deepen your commitment to your values of personal development and business transformation?

If so, you've come to the right place!  In this convenient Lunch 'n  Learn Telecourse, you will receive tips and tools to maximize your performance and create business success!  In this class you will:

• Develop and steward a passionate and purposeful vision
• Learn strategies to increase awareness of yourself, others, and external factors which will enhance your understanding your circumstances and help you decide how to respond in effective ways
• How to leverage your activities to manage your energy and maintain alignment with your goals
• Learn secrets to conduct effective communication with your colleagues, staff, vendors, outsourcing partners, etc. that produce accountable actions (peace of mind) and synergy
• Strategies for creative and effective problem solving

To Learn more and Register, Visit www.jenniferconnell.com/leadership-course/ 

MAKING A MILLION LOOK SMALL!

Four of the GREATEST manifestors of personal change and wealth I know of - Bob Proctor, Peggy McColl, Gay Hendricks, and Mary Morrissey - are offering to show you how to do it ...for FREE!

These four heavy-hitters of the transformational field have decided to put their heads together and reveal the most powerfully effective (and EASIEST!) strategies they know for creating massive change in your perception and belief of what's possible for you (like how easy it is to create a million dollars of income - or MORE). Not only that but... Sometime during this FR.EE PRESENTATION, you'll discover how YOU could possibly be co-authoring a book with ALL FOUR of these greats -  Gay, Peggy, Mary, and Bob! They're presenting this no-charge live online presentation (or "webinar")

TONIGHT Tuesday, September 13th, 2011 at 9:00pm EASTERN / 6:00pm PACIFIC sharp!

Reserve your spot before they're all gone. Click Here.

Quick Profit Speaking Secrets - Free Video Series
3 Essential Steps to Generate an Endless Supply of New Clients, 
Quickly Fill Your Programs and Earn What You Are Worth
In this FR.EE  VIDEO TRAINING SERIES with AmondaRose, Public Speaking Expert and Best Selling Author, you will learn:
* What is the one thing that your audience must know before they choose to move forward with your programs and services.
* Why speaking is the only marketing tool that you don't need a huge budget to start and can quickly deliver immediate financial rewards.
* Which simple tool you can use right now that will fill your programs quickly and easily, plus it can produce incredible results each time you use it.
* What mistakes you can easily avoid when utilizing speaking to grow your business.
Click on the link to access the first Fr.ee Quick Profit Speaking Secrets video. --> www.quickprofitspeaking.com

The 18th Anniversary of an American Dream realized.
We Invite You To Celebrate Your American Dream!
-Gather in small circles to share and learn from our collective human experience.
- Enjoy LIVE song, poetry & art including a performance of The Declaration of Independence
-  Write your dream letter… your own intuitive declaration of independence
-  Tie your intentions to a balloon and release your Inhibitions into the universe

WHEN: Friday, September 9, 2011 at 6-10pm
WHERE: The Mansion - 3000 Main St, Voorhees, NJ 08043
REGISTRATION REQUIRED www.celebrateyouramericandream.com
*Your Donation is Tax Deductible* 100% of proceeds benefit The Teen Circle of Ten, a division of The Circle of Ten, a 501-3C non-profit movement empowering women to ignite Divine Love, Unity, Peace & Harmony at all levels of society.  Through education, leadership training, career coaching, support & love, youth develop key life skills, expand their hearts and catapult young dreams into reality.
thecircleoften.org.com/